Tweet this: Know thy customer – How to segment your market http://wp.me/pXBON-2TF #prodmgmt #prodmktg NOTE: The following is a guest post by Veronica Figgarella. If you want to submit your [ … ]
Category: Differentiation
Worth Repeating: Do Product Managers need Domain Knowledge?
Here’s an oldie, but a real goody. Back in 2007, I posted this piece about the problems that occur when Product Managers (and thus companies) don’t have proper domain knowledge. [ … ]
Win/Loss Analysis MUST include wins (success stories don’t count)
BY ALAN ARMSTRONG If you want to improve your win rates in the market, it is important that you study wins, and not just losses. Many well intentioned leaders hear “Win/Loss [ … ]
A tale of two companies: The discounter and the price leader
Tweet this: New post @OnPM: “The discounter and the price leader” by @AWArmstrong http://wp.me/pXBON-2mq #prodmgmt #sales #negotiation #strategy #price By Alan Armstrong On Monday I met with two companies with [ … ]
Customers – How to Work with Product Management and Influence our Product Direction
by Saeed Khan This is an open letter to B2B (enterprise software) customers, though much of the following also applies to customers of other types of products. Do you want [ … ]
Guest Post: 8 Important Points about Marketing Strategy
NOTE: The following is a guest post by Mike Boudreaux. If you want to submit your own guest post, click here for more information. – – – – – I’m [ … ]
The Most Important Characteristic of Innovative Companies
by Saeed Khan Over the years I’ve working in a number of companies, and I’ve had good working relationships with people in many more. And when looking at those companies [ … ]
Please Check Your Baggage…
By Jim Holland I’ve been traveling more and noticed when I fly, that people drag a lot of baggage onto planes. They are overloaded, exceeding size and weight limits, and [ … ]
Exactly like me: The perfect reference customer
By Alan Armstrong Most companies think that any satisfied customer is a good reference customer. But the truth is very different, and companies have lost deals because they don’t understand what’s [ … ]
Guest Post: Managing Channel Conflict through a Derivative Strategy
NOTE: The following is a guest post from Chris Shanley. If you want to submit your own guest post, click here for more information. – – Back in March 2010, [ … ]