Personally I’m always ready to learn, although I do not always like being taught.—Winston Churchill, British prime minister Every marketing person will tell you that customer interviews provide deep insights [ … ]
Category: Research
Market research is easy. Visit customers
By Steve Johnson Market research is easy. Visit customers, with or without sales people. Go on sales calls. Go to user group meetings. Go to conferences. Call a few customers [ … ]
Customer Analytics – a Double Edged Sword
The following is a guest post by Lorraine Chapman, Director Research at Macadamian. If you want to submit your own guest post, click here for more information. With the rise of [ … ]
What Happened to All Those Strategic Product Managers We Hired?
NOTE: The following is a guest post by John Mansour. If you want to submit your own guest post, click here for more information The words “strategy” and “strategic” are [ … ]
4 Product Management Success Stories
A few weeks ago, I posted 4 Mistakes to Avoid in your Product Management Career. In that post, Shardul Mehta, Veronica Figarella, Ninon LaForce and I shared some hard lessons [ … ]
4 Mistakes to Avoid in your Product Management Career
Late last year, we had a group post on Lessons Learned in 2011. It was well received so we decided to post another one. This one is also about lessons [ … ]
A 90-day Plan for New Product Managers
NOTE: The following is a guest post by Ninon LaForce. If you want to submit your own guest post, click here for more information. I was asked to formulate [ … ]
Make it Simple
By Jennifer Doctor This is a simple post about being simple. I was thrilled and honored to have a visit by my good friend, Jim Holland, for the recent Product [ … ]
Build vs. Think – The Need for Thought Experiments in Product Development
Note: This is a guest post by Fred Engel. If you want to submit your own guest post, click here for more information. I was attending a feature set [ … ]
Apparent value vs. Discoverable value
By Saeed Khan Not all features are created equal. Not all features are useful or evident upfront. The value we derive from products can be multi-layered or multi-faceted. In [ … ]