Everyday, product management and product marketing are barraged with data and information that finds its way into competitive intelligence, innovation, better requirements, insights into the buying process and more. In [ … ]
Check out our new Downloads page
Check out our new Downloads page. See it right there at the top in the menu? It’s a new location where we will post longer documents, ebooks and other goodies. [ … ]
Guest Post: Avoid Throwing Strikes in Your Product Launch
NOTE: The following is a guest post by Jennifer Doctor. If you want to submit your own guest post, click here for more information. In baseball, everything you’re first taught [ … ]
The main thing is keeping the main thing the main thing, Part 2
A good friend and colleague of mine, Michael Papanek, once implored me to “keep the main thing”. In fact, The main thing is keeping the main thing the main thing [ … ]
The Product Management Retrospective
You’ve just introduced your latest product release, introduced a new product or capability or launched the product. Now What? What about a retrospective? While product management and product marketing professionals [ … ]
Getting granular on WIIFM with psychographic segmentation
by Prabhakar Gopalan Tweet this: @PGopalan: Getting granular on WIIFM http://wp.me/pXBON-2E9 #prodmgt #prodmktg Why do marketing campaigns have poor conversion rates? One answer to that question lies in getting to the right target [ … ]
Announcing ProductCamp Toronto 2011 – July 23
The next ProductCamp Toronto is set for Saturday July 23th at the Ted Rogers School of Management, Ryerson University, in downtown Toronto. For those of you in the Toronto area, [ … ]
Good Bye “Product Owner”, Hello “Backlog Manager”
by Saeed Khan A few weeks back, I wrote a pair of posts about the title/role of Product Owner in Agile development environments: The Scrum title “Product Owner” must die! [ … ]
Positioning beyond the product: Think relationship
When I say “positioning”, what do you think of? Although tech companies have moved beyond marketing features and functions, many of them still talk mostly about the product. I spend [ … ]
Worth Repeating: Do Product Managers need Domain Knowledge?
Here’s an oldie, but a real goody. Back in 2007, I posted this piece about the problems that occur when Product Managers (and thus companies) don’t have proper domain knowledge. [ … ]