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Tag: Product Marketing

Change Your Words

Try this exercise. Go to your marketing collateral closet and pull a sales packet of information out. These are the same data/sell sheets, white papers and pretty pictures that you [ … ]

Win/Loss? Anyone?

The results of the 2008 Product Management and Marketing survey by Pragmatic Marketing (whew that’s a mouthful), are now out. Lots of good data to mull over, but like previous [ … ]