Back in late 2007 & early 2008 I wrote a 6-part series of articles entitled Product Manager vs. Product Management. The intent was to try to elevate discussion around the role of Product Management as opposed to simply what a lone Product Manager should do.
To be honest, that series meandered a bit, but it had it’s good points. Over the last few years, a couple of those parts have seen a lot of traffic. At the beginning of Part 4, I mention that I had received a number of requests for a “20-page document” that I’d mentioned in Part 3. That document defined what I called a “Product Management Deliverables Grid”.
Fundamentally, that document tried to put a structure and definition around the cross-team deliverables (and some activities) that were performed by Product Management over the course of a release cycle. The grid looked something like this:
The aim was to find a standard, scalable, product and release independent means for the PM team to function. Not too ambitious eh?
I did mention in Part 4, that I didn’t want to release the document (at that time) and so, metaphorically, instead of giving people fish, I’d teach them to fish. 🙂
Over the years I’ve updated the grid, generalized the document and created a structure around it which I call Lean Communications. I’ve embedded a slide deck below that goes through the background on the Lean Communication model. And right after that I’ve included a PDF of the “20-page document” (now about 28 pages) for your convenience. Yes, here’s the fish!
But, can I ask a favour?
Can you let others know about it? Via Twitter etc?
If you use Twitter, here’s a suggested message.
I just downloaded “Lean Communications” PDF article from On Product Management http://wp.me/pXBON-2k4 #prodmgmt (@onpm)
The short link points back to this blog post. We’ll track the tweets, and who knows, maybe one or two random tweeters may get rewarded.
|Oh yeah…A reward goes to Jock Busuttil for tweeting that he downloaded my Building a Better Beta PDF. Jock, please get in touch with us to claim your prize. Tell us your shipping address and choice of mug.|
So here’s the presentation.
And here is the PDF. Click on the image to download. Don’t forget to Tweet!