Steve Johnson starts new company, “Under 10 Templates”

By Alan Armstrong

This just in: Product Management guru Steve Johnson has left his post at Win/Loss Analysis company Primary Intelligence, and founded a new company called “Under 10 Templates“.

Most of us know Steve from his tenure at Pragmatic Marketing. I took my first Pragmatic class from Steve in 1999 in Reston VA, and my life wasn’t the same after that. That was a LONG time ago, but what always impresses me most about Steve is that he doesn’t stand still. Although he can tell you stories about the mainframe and the minicomputer, Steve’s advice for product managers is very fresh, even luminary. Under 10 has this fresh feel to it also. Whereas a lot of product leadership can feel like waterfall, Steve is talking about helping companies bring lean/agile methods to product disciplines beyond the dev team. (How many of you find the dev team moving to Agile, only to learn that the rest of your processes can’t keep up? I’ve heard Steve call this Fragile Agile.)

I’ve scheduled an audio interview with Steve later this week … stay tuned for that!

– Alan

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