by Saeed Khan Everywhere you turn these days, someone is talking about running experiments and tests to understand your customers or target market. They say things like: use experiments to [ … ]
Category: Product Marketing
The ice-bucket challenge — a big lost opportunity
By Saeed Khan Unless you’ve been out at sea or in an isolated mountain cabin this summer, you’ve probably heard of the so-called “ice-bucket challenge“. It involves pouring a bucket of [ … ]
Product Marketing – Undervalued and Overlooked, Still!
by John Mansour When I founded Proficientz in 2001, my perspective on product marketing was analogous to the awakening I had when I first moved away from home to go [ … ]
He Said, She Said: How can Product Management and UX work together
By Saeed Khan and Heather Searl In a recent post Saeed mentioned the potential overlap of some responsibilities between Product Management and User Experience and Heather touched on the subject in [ … ]
Six Questions You Should Be Asking Your Salespeople
by Matt Volpi Salespeople and product managers aren’t always the best of friends. A salesperson is driven by their individual goals and compensation. They are often too busy or uninterested [ … ]
Design Your Product for the Case Study You Want to Read
by Matt Volpi No matter how hard we try, the product development process drags us away from customers and into a more theoretical bubble. One can easily begin focusing on [ … ]
The 3 biggest problems in Product Management today – Part 1 – Roles
by Saeed Khan As Product Managers, part of our job is to observe, understand and correlate information about our customers, prospects, markets, competitors and organizations. We then take the insight [ … ]
7 Ways to Ramp Up Quickly as a New Product Marketer
By Rahim Kaba As a product marketer, you’re expected to be the “buyer” expert in your organization and clearly communicate how your products can benefit potential buyers. But if you’re [ … ]
If I Were Building the Ultimate Technology Solution for Product Management & Marketing…
By John Mansour It’s been on my mind for years, even to the point where we seriously considered developing it at Proficientz a few years ago. But we decided to [ … ]
In case you missed ProductCamp Silicon Valley 2014…
by Saeed Khan I had the pleasure of attending ProductCamp Silicon Valley this past weekend. Like all such events, it was good to see familiar faces and meet new people [ … ]