by Heather Searl In the last few years, it seems that personas have gotten a bad rap. And in some UX circles, mentioning a provisional persona might get bring you some [ … ]
How to Avoid a Common Customer Interview Mistake
By Heather Searl I was sitting right across from them when it happened. I was taking notes while my client conducted the interview. Everything was going well. The participant was definitely [ … ]
User Experience: A Primer
By Heather Searl Every time I log into LinkedIn I’m asked to endorse someone else for user experience knowledge. I’d like to think this proves user experience has grown from a [ … ]
Dear Product Manager: 4 Things Your UX Expert Wants You to Know
By Heather Searl Dear Product Manager, Here we are at the start of another project and, while I love working with you, there are a few things I’d like you [ … ]