This page lists some good books on various aspects of Product Management, Product Marketing, Innovation, Design and more. Although your needs will vary, any of these are recommended as good resources to use.

Let us know of other books you’d recommend for Product Managers, Product Marketers, or anyone interested in building market leading products.

The Back of the Napkin
Dan Roam, 304 pages 

We are visual beings. And whether we realize it or not, we are biased towards images and pictures. Dan provides a compelling argument about how simple diagrams and pictures help to explain complex ideas with others.

Product Manager’s Desk Reference
Steven Haines, 744 pages 

The Product Manager’s Desk Reference delivers on it’s promise…It’s a comprehensive reference book that describes a broad business function that is ill-defined and ill-understood in many companies, and attempts to put some rigour and structure around it. (Saeed Khan)

The Art of Product Management
Rich Mironov, 230 pages 

A series of anecdotes and lessons for Product Managers, culled from Rich’s Product Bytes blog. The original posts were written over a number of years, but are grouped thematically in the book.

Inspired. How to Create Products Customers Love
Marty Cagan, 242 pages 

A good book focusing on three major areas relevant to Product Management: People, Process, Product. Marty’s depth of experience shines through in the details of the book

The Four Steps to the Epiphany
Steve Blank, 275 pages 

Steve introduces his 4 step model for successful product development: Customer Discovery, Customer Validation, Customer Creation and Company Building.

Seizing the White Space: Business Model Innovation for Growth and Renewal
Mark Johnson, 288 pages 

Focuses on business model innovation as a way to differentiate and grow a healthy business.

The Other Side of Innovation: Solving the Execution Challenge
Vijay Govindarajan, Chris Trimble, 240 pages 

Ideas are easy to come by. Turning them into successful products, particularly for larger companies. This book focuses on the “perspiration” that must follow the “inspiration”.

Start with Why: How Great Leaders Inspire Everyone to Take Action
Simon Sinek, 256 pages 

Encourages people to look beyond the what and how, and understand the reasons why people behave the way they do, or why they buy (or don’t buy) products etc. Understanding why something exists gives you insight to move forward with reason and purpose.

The Product Manager’s Toolkit: Methodologies, Processes and Tasks in High Tech Product Management 

Gabriel Steinhardt, 378 pages

Provides a holistic managerial approach to product management and presents a practical and comprehensive methodology (tasks, processes, deliverables, and roles) that covers nearly all aspects of product management.


  1. ellice uffer

    Would recommend adding a book to this list – recently published. Opting In – Lessons in Social Business by a Fortune 500 Product Manager.

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