NOTE: The following is a guest post by Jennifer Doctor. If you want to submit your own guest post, click here for more information. Aren’t the marketing automation tools great? [ … ]
Open Question: How can Product Managers and Product Marketers work better together?
by Saeed Khan Here’s a question that I’ve heard asked in other venues, but I’d like to hear your thoughts? How can Product Managers (PMs) and Product Marketing Managers (PMMs) [ … ]
Defining Business-Oriented Metrics for Tracking Product Success
by Saeed Khan Last week, I wrote about a Model and Metrics for Track Product Success. Just to recap, there are 4 major areas I defined for tracking product metrics. [ … ]
Do you treat customers fairly when things go wrong?
by Saeed Khan We live in an imperfect world. Although we strive to do things well, things go wrong, mistakes happen. But what differentiates great companies from poor ones, or [ … ]
Guest Post: If Product Marketing is so Strategic, why do I always get stuck in the weeds?
NOTE: The following is a guest post by Jennifer Doctor. If you want to submit your own guest post, click here for more information. As product marketing professionals, we are [ … ]
A Model and Metrics for Tracking Product Success
by Saeed Khan There’s an adage that states, you can’t manage what you can’t measure. And if that is the case, then you have to wonder how much actual management [ … ]
Why customer needs don’t always matter
by Saeed Khan There’s a great presentation by Brainmates entitled What is Product Management? In it, they say the following: Product Managers spend time understanding what customers need and want…then [ … ]
My Interview with Josh Duncan of “A Random Jog” Blog
by Saeed Khan Earlier this week, Josh Duncan of “A Random Jog” blog, interviewed me over Skype. He posted the interview on his site earlier today. We spoke about the [ … ]
Are you a PRODUCT manager or a product MANAGER?
by Saeed Khan When you think about your job and the work that you do, how do you see yourself in the role that you fill? Are you primarily product [ … ]
Worth Repeating: Devil’s Dictionary for High Tech
by Saeed Khan The Devil’s dictionary is a book created in the early 20th century by American Ambrose Bierce containing sarcastic, ironic and witty re-definitions of words. e.g PAINTING, n. [ … ]