by Paddy Barrett How the shift to SaaS product offerings changes the role and activities of the product manager. A product manager who has learned the craft with on-premises products [ … ]
7 Ways to Ramp Up Quickly as a New Product Marketer
By Rahim Kaba As a product marketer, you’re expected to be the “buyer” expert in your organization and clearly communicate how your products can benefit potential buyers. But if you’re [ … ]
If I Were Building the Ultimate Technology Solution for Product Management & Marketing…
By John Mansour It’s been on my mind for years, even to the point where we seriously considered developing it at Proficientz a few years ago. But we decided to [ … ]
In case you missed ProductCamp Silicon Valley 2014…
by Saeed Khan I had the pleasure of attending ProductCamp Silicon Valley this past weekend. Like all such events, it was good to see familiar faces and meet new people [ … ]
The Five Scariest Words a Product Manager Can Hear
By John Mansour “We’ve created an innovation team.” Oh, great! Just what every product manager needs – more shiny new objects competing for the same resources that should be going [ … ]
Understanding the role of Product Manager
by Pandith Jantakahalli A product manager helps a company achieve its goals by helping customers get their jobs done in an unique and delightful way, and getting customers to pay in [ … ]
How to deal with a Zombie product
by Saeed Khan If you turn on your television or go to the movies, or read books, it seems like zombies are everywhere. And while those zombies are fictional, there [ … ]
How not to advertise your company
by Saeed Khan I’ve been traveling a fair bit lately and often read the billboard ads in the airports. Every so often, an ad stands out, and not because of [ … ]
Worth Repeating: 4 questions to help determine the value of your new product (or service)
By Saeed Khan I’ve been helping a couple of friends get their small businesses off the ground. These are not technology or software companies, but simply, small local service businesses. [ … ]
Approaching Mobile UX – A Product Manager’s Perspective
by Rajat Harlalka When building the mobile interface for their existing products, Product Managers are faced with quite a few perplexing questions, especially related to the user experience on mobile. [ … ]