By Steve Johnson The standard rejection letter claims “We’ll keep your resume on file.” But do you really? Statistics on job tenure seem to be all over the map. Generally, [ … ]
Alas, the one-hour meeting
If you had to identify, in one word, the reason why the human race has not achieved, and never will achieve, its full potential, that word would be meetings.—Dave Barry [ … ]
Your first days… as product manager
By Steve Johnson You’re in your first days as a product manager. In no time, your calendar is full and you have a zillion emails. There’s so much to do. [ … ]
Is product marketing the same as marketing? (I say no)
I’m often asked to differentiate product marketing from marketing (or marketing communications, if you prefer). This effort gets confusing for most because of the term “marketing.” I’ve long been uncomfortable [ … ]
Your first days…as the head of Product Management
Take time to work on the business, not just in the business.—Richard Rhodes Do you lead a new product management team? Where should you begin? In The World Is Flat , [ … ]
How to prep your team for an annual review
In my first job out of college, I was a programmer in Fort Worth. The job was challenging but not very clearly defined so it took me a while to [ … ]
How much can one head hold?
Anyone who acquires deep expertise does so at the expense of breadth.—Andrew Hargadon, author, How Breakthroughs Happen In my experience, people have either breadth or depth. Some people have a little [ … ]
Great content is the best sales tool in the world
Great content is the best sales tool in the world.—Marcus Sheridan, author, The Sales Lion blog A marketing director shared a new video series that she had prepared for the [ … ]
Interviewing clients: a field guide, part 1
Personally I’m always ready to learn, although I do not always like being taught.—Winston Churchill, British prime minister Every marketing person will tell you that customer interviews provide deep insights [ … ]
The path from development to product management
A reader asks: What should I know about moving from a developer role to product management? First, congratulations! You’re about to see the world in a whole new way. The [ … ]