Why does a keyboard have to ship with a CD?
What’s in an icon?
Have you noticed that Google recently changed its standard icon? Below are the three instances of Google’s “favicon.ico” that I am aware of. – the Google icon used for over [ … ]
Win/Loss Analysis: What to do if you’re not allowed to call customers
My bottom line is that proper win/loss analysis is crucial to a company’s revenue, profit, and decision making at all levels of the company. If you are responsible for product decisions, but you don’t have authority to do a good job of the analysis, you are flying blind, and doing a disservice to your investors, your customers, and your own career.
How NOT to do Win/Loss Analysis part 1: CRM Reporting
When I first meet the product (marketing) managers in a client engagement, they are often confused about why the CEO, VP Sales, or VP Marketing has hired my firm. The [ … ]
What’s the deal with Win/Loss Analysis?
Last week’s poll about Win/Loss Analysis has pointed out some grim facts about us as product managers. To summarize: According to the Pragmatic Marketing survey, only about 20% of product [ … ]
Trialware in a virtual world
My Windows world is totally virtual. My company Eigenworks runs mostly Macs, but we have VMWare Fusion Virtual Machines for various purposes. Just the other day, for instance, I needed [ … ]
US Election wrap up (I promise, last post)
Well the results are in. I have to say that Obama’s acceptance speech was very inspiring. He went well beyond “good positioning”, and while listening I felt humbled about my [ … ]
On Election Day
As the United States selects its new leader, those of us unable to vote are also holding our breath, waiting for the outcome. What does this have to do with [ … ]
Product naming
April Dunford had a good post last week about Product Naming. She summed it up quite well with the three kinds of product names. Back in the day (circa 2000), [ … ]
Obama / McCain debate: long on features, short on positioning
Like many of you I watched the US Presidential Debate on Tuesday night. The night before that I watched a re-run on YouTube of the first debate last month. What [ … ]