NOTE: The following is a guest post by Jennifer Doctor. If you want to submit your own guest post, click here for more information. As product marketing professionals, we are [ … ]
Category: Personas
Becoming a Triple Threat Product Leader
Recently, I was in a conversation with an executive of a technology company. When I described my background, experience and capabilities in product management, he responded, “You’re a triple threat.” [ … ]
A Product Leader’s Perspective of CES
I spent most of last week at the International Consumer Electronics Show (CES). It’s been a few years since I’ve attended, and from a product leader’s perspective, it was an opportunity to look [ … ]
Market Authority
In my recent post, the Essential Pieces of Strategic Product Leaders, I shared what I thought was the five essential components. In one of the comments I received, Saeed Khan asked; [ … ]
They’ve seen a mouse, right?
Steve Johnson has a great post entitled They’ve seen an iPod, right? about a new remote control from Sony for an internet TV product. This is it below. I kid [ … ]
What Origami can teach us about Product Requirements
Tom Grant has started an interesting series of posts entitled Against a Grand Theory of Product Management. The articles are interesting reading, but make sure you have your thinking cap [ … ]
Guest Post: There’s no such thing as MEDIUM
NOTE: The following is a guest post by Tzvika Barenholz, a Product Manager living and working in Israel. If you feel inspired to write a guest post of your own, [ … ]
Screw the Sales Process. Study the Buying Process
You can make up a Sales Process. You have to talk to actual buyers to map the Buying Process. When you do that, everything will change.
Apple’s unsolved usability problem: Deliberate choice or Mistaken persona? (UPDATED)
When you stare at this picture, is the design problem as obvious to you as it is to me? This is a picture of my shiny new MacBook Pro (13″), [ … ]