by Prabhakar Gopalan Tweet this: @PGopalan Avoiding the checklist monkey http://wp.me/pXBON-2gN #prodmktg #prodmgmt Last week, Jim Holland talked about avoiding flying monkeys. There’s another kind of monkey you want to avoid becoming one [ … ]
Month: October 2014
Guest Post – Remember, Product Marketing Comes First
NOTE: The following is a guest post by Jennifer Doctor. If you want to submit your own guest post, click here for more information. Aren’t the marketing automation tools great? [ … ]
Are Product Camps Missing the Mark?
I’ve never been considered a heretic, so this post may give me that appearance. For product management and product marketing, product camps have provided a sales-free environment to learn and [ … ]
Open Question: How can Product Managers and Product Marketers work better together?
by Saeed Khan Here’s a question that I’ve heard asked in other venues, but I’d like to hear your thoughts? How can Product Managers (PMs) and Product Marketing Managers (PMMs) [ … ]
Defining Business-Oriented Metrics for Tracking Product Success
by Saeed Khan Last week, I wrote about a Model and Metrics for Track Product Success. Just to recap, there are 4 major areas I defined for tracking product metrics. [ … ]
“We try harder” ain’t enough: How to differentiate based on customer experience
BY ALAN ARMSTRONG In the early 60s, AVIS coined the famous tagline: “We’re only #2 in rental cars, so why go with us? We try harder.” Lately AVIS has re-adopted part [ … ]
Do you treat customers fairly when things go wrong?
by Saeed Khan We live in an imperfect world. Although we strive to do things well, things go wrong, mistakes happen. But what differentiates great companies from poor ones, or [ … ]
Product Management: Beware of Flying Monkeys
In 2009, while guest posting on Lead on Purpose, I recalled a story about “Flying Monkeys.” You know, the unsolicited requests that usually surface from different areas of your organization, usually [ … ]
Guest Post: If Product Marketing is so Strategic, why do I always get stuck in the weeds?
NOTE: The following is a guest post by Jennifer Doctor. If you want to submit your own guest post, click here for more information. As product marketing professionals, we are [ … ]
A Model and Metrics for Tracking Product Success
by Saeed Khan There’s an adage that states, you can’t manage what you can’t measure. And if that is the case, then you have to wonder how much actual management [ … ]