By Steve Johnson You’re in your first days as a product manager. In no time, your calendar is full and you have a zillion emails. There’s so much to do. [ … ]
Month: October 2014
Is product marketing the same as marketing? (I say no)
I’m often asked to differentiate product marketing from marketing (or marketing communications, if you prefer). This effort gets confusing for most because of the term “marketing.” I’ve long been uncomfortable [ … ]
How not to advertise your company
by Saeed Khan I’ve been traveling a fair bit lately and often read the billboard ads in the airports. Every so often, an ad stands out, and not because of [ … ]
Your first days…as the head of Product Management
Take time to work on the business, not just in the business.—Richard Rhodes Do you lead a new product management team? Where should you begin? In The World Is Flat , [ … ]
Mobile Business Applications – Managing the Product Twice
By Rivi Aspler Many companies (especially the big ones) are still investing considerable efforts in the development of independent desktop, tablet and smartphone applications. Why? Because the needs of heavy-duty [ … ]
How to prep your team for an annual review
In my first job out of college, I was a programmer in Fort Worth. The job was challenging but not very clearly defined so it took me a while to [ … ]