Congratulations on creating the product marketing roadmap. Congratulations on discovering and creating metrics that show how you are progressing on that roadmap. But, now you have to communicate this information. [ … ]
Month: October 2014
Product Management, the new Executive of Influence?
I’ve practiced the discipline, art and science of product management for over twenty years and have personal experience with the good, the bad and the ugly. One of the good [ … ]
Why the “Backlog Manager” fits best for Scrum focused ISVs
by Saeed Khan I’ve written a lot lately about the dissonance in the way Scrum defines the “Product Owner” role and responsibilities and the reality of what occurs in many [ … ]
Measurement, Validation and Numbers, Oh My!
In my recent post on product marketing roadmaps, we discussed how to get started creating your road map and how it serves nicely as a bridge between other department plans and [ … ]
Managing Product Management Distractions…
Last week while reading email, answering IM, viewing Twitter stream, looking at a text message from my son, reviewing a clients LinkedIn profile, answering a call and trying to focus [ … ]
Less than 1 Week until ProductCamp Toronto! – July 23, 2011
The next ProductCamp Toronto is less than 1 week away. Join everyone on Saturday July 23th at the Ted Rogers School of Management, Ryerson University, in downtown Toronto. For those [ … ]
You Need Direction – Try a Product Marketing Roadmap
The couple is planning their vacation, and decided to take a car on this trip. They were looking forward to the adventures they could encounter along the way and the [ … ]
Buyer Relationships: I do not think it means what you think it means
Tweet this: @AWArmstrong: Buyer Relationships: I do not think it means what you think it means http://bit.ly/ocLWXl #sales #marketing #prodmgmt In the movie the “Princess Bride”, the character Vizzini continually [ … ]
Expectations and Product Leadership
I sat there listening as a director product management vented about the lack of expectations set by his executive leader. Have you ever been in this situation? Were you on [ … ]
Memo to the CMO: Airport Ads: What’s your marketing ROI?
by Prabhakar Gopalan Tweet this: @PGopalan: Memo to the CMO: Airport Ads – what’s your marketing ROI? http://wp.me/pXBON-2Ia #prodmktg Airport banner ads are a befuddling example of marketing investment gone wrong. Large tech [ … ]