Just a quick note. I’m speaking on a panel this evening at the Toronto Product Managers Association (TPMA). The topic is Career Smarts for Product Managers. The meeting is in [ … ]
Month: October 2014
Rules of the Product Management Jedi
Some pearls of wisdom to follow in your day to day work and dealings. Balance many opposing forces to achieve harmony you must Without question, being successful at Product Management [ … ]
Adam Bullied vs. Enthiosys: Don’t Fight!
Adam Bullied has a post last week entitled “Are agile PMs baloney?” First off, great title. No burying the lede here. You can read the post on Adam’s site, here’s the [ … ]
Reorg time: Put PMs and PMMs in the same department!
Wow! At the time of writing this post, almost 80% of respondents to my poll, asking If Product Management and Product Marketing should be part of the same organization, answered [ … ]
Usability is all in the details
If you haven’t checked it out, take a look at Cindy Alvarez’s blog: The Experience is the Product. She recently posted a good article entitled: Getting beyond beta: Measuring your [ … ]
Competitive intelligence using lost deals
Another idea for PMs who lack permission to do win/loss analysis Many PMs and PMMs complain that they lack the authority to perform Win/Loss analysis. And yet Win/Loss is one [ … ]
Should Product Management and Product Marketing be parts of the same department?
Here’s another organizational structure question for you. Given the tight working relationship that Product Management and Product Marketing (ideally) should have and knowledge, roles and objectives that they have, should [ … ]
Contacting lost accounts
Customers will normally schedule time to speak with you, but it’s not easy to get ahold of lost accounts. My hit ratio is about 50%, meaning that if I want [ … ]
Marketing on a shoestring: Lunch spot gets prime-time news coverage for $250
Everyone’s talking about saving money these days. But how about boosting demand with very little money to spend? Here’s a story about a corner lunch spot that has spent about $250 in a month and received a huge amount of free publicity and local buzz.
Socks in awe: Customer interviews vs. User observation
Yesterday’s article about primary product requirements generated a great deal of traffic and several interesting and insightful comments. To recap, I was talking about examples of products from every-day life [ … ]