This is part 4 of the series. Here are links to Part 1, Part 2 and Part 3. In this part, I’ll take a look at whether the industry can [ … ]
Category: Segmentation
Bill Campbell says, It all starts with great products!
Here’s a bit more from the Bill Campbell interview. I posted the first excerpt in “Bill Campbell says hire Product Management first!“. Michael Moe is the interviewer. This exchange takes [ … ]
8 lessons we can learn from Infomercials
You know you’re a Products Geek, when you find a show like Pitchmen appealing. Pitchmen, on the Discovery Channel, is a behind the scenes docudrama about infomerical marketers and how [ … ]
5 benefits in thinking about revenue models right from the start
There are a number of Web sites and applications — two of the most well known examples being Twitter and Facebook — that offer very good, free services. And over [ … ]
Guest Post: Awareness, Persuasion and Shelf Life
NOTE: The following is a guest post by Gopal Shenoy, author of the blog Product Management Tips. If you feel inspired to write a guest post of your own, click [ … ]
The value of simplicity
We have 3 different types of food blenders in our house. They are pictured below. I’ve tried to show them roughly to scale with one another. The first is a [ … ]
Ideas for Twitter’s Revenue Model – pt. 2
In part 1, I described some of the responses received from a survey I ran a couple of weeks ago asking readers for ideas on how Twitter could generate revenue. [ … ]
Primary product requirements
Some products do myriad impressive things, but simply don’t solve the primary problem, or enable the primary use-case of the buyers. Those products are, um, a much more difficult sale.
Why Doesn’t Engineering report to Product Management (redux)
Not only did original my post entitled Why doesn’t Engineering report into Product Management generate a lot of comments, but it was by far the most read piece on the [ … ]
Forget research, let’s build something!
Let’s start with a haiku: Research a concept? How accurate will it be? Build something, then see. I’ve written a couple of articles recently on the difficulties in developing successful [ … ]