Phil Myers on the Tuned In blog, wrote a post recently entitled: Chasing Outcomes. In the final paragraph of his post he writes:
At the end of the day, its simple. Create a product or service that your buyers want to buy and the rest takes care of itself.
I have to disagree. Things don’t just take care of themselves. It’s easy to look at successful companies or successful products and draw that conclusion, but unfortunately it’s not true.
It ignores a lot of realities of the marketplace such as product awareness, branding, complexities of competition, fluctuating buyer needs, discrepencies between needs of buyers and users, and potential complexities of the buying process.
What do you think? Is it just that simple?
Saeed