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AlanProduct ManagementWin/Loss Analysis

Who is doing Win/Loss?

I am writing a series on Win/Loss Analysis, and would be interested to get your input. Please send me a note if you:

  • believe you have some best practices to share about Win/Loss analysis. I am looking for real-life stories of how Win/Loss changed your business, turned an account around, helped your team focus, or helped your career.
  • have a horror story about Win/Loss. Sales getting misinformation? A customer going postal? Using a single data point to summarize a market?

I can keep your identity private if you wish, and I’ll make it easy for you to contribute.

Thanks – I hope to hear from you.

Alan