Hi,
I wrote an article for Pragmatic Marketing on this subject. It gives some guidance on building a scalable and effective Product Management organization. I describe 5 key principles to follow:
- Understand the full value of Product Management
- Put formal Product Management in place very early in a company’s life
- Product Management must be part of the executive team
- Don’t starve Product Management as the company grows
- Create Product Management teams with differentiated roles
You can read the full article on Pragmatic Marketing’s site.
Saeed