A good friend and colleague of mine, Michael Papanek, once implored me to “keep the main thing”. In fact, The main thing is keeping the main thing the main thing [ … ]
Month: October 2014
The Product Management Retrospective
You’ve just introduced your latest product release, introduced a new product or capability or launched the product. Now What? What about a retrospective? While product management and product marketing professionals [ … ]
Getting granular on WIIFM with psychographic segmentation
by Prabhakar Gopalan Tweet this: @PGopalan: Getting granular on WIIFM http://wp.me/pXBON-2E9 #prodmgt #prodmktg Why do marketing campaigns have poor conversion rates? One answer to that question lies in getting to the right target [ … ]
Announcing ProductCamp Toronto 2011 – July 23
The next ProductCamp Toronto is set for Saturday July 23th at the Ted Rogers School of Management, Ryerson University, in downtown Toronto. For those of you in the Toronto area, [ … ]
Good Bye “Product Owner”, Hello “Backlog Manager”
by Saeed Khan A few weeks back, I wrote a pair of posts about the title/role of Product Owner in Agile development environments: The Scrum title “Product Owner” must die! [ … ]
Positioning beyond the product: Think relationship
When I say “positioning”, what do you think of? Although tech companies have moved beyond marketing features and functions, many of them still talk mostly about the product. I spend [ … ]
Worth Repeating: Do Product Managers need Domain Knowledge?
Here’s an oldie, but a real goody. Back in 2007, I posted this piece about the problems that occur when Product Managers (and thus companies) don’t have proper domain knowledge. [ … ]
Innovation and execution are not mutually exclusive
by Prabhakar Gopalan Tweet this: @PGopalan: Innovation and execution are not mutually exclusive http://wp.me/pXBON-2D1 #prodmgt #career Last week I got an email from a friend that his firm was going through an innovation crisis. [ … ]
When Product Management Goes to Seed
It’s gardening season where I live. The vegetables are in place and early crops like lettuce, spinach and radishes have been harvested and enjoyed. Earlier this week, I was walking [ … ]
Guest Post: Why Social Media is not working for you: A Wake-up call
NOTE: The following is a guest post by Amrita Mathur. If you want to submit your own guest post, click here for more information. — Often businesses get overwhelmed by [ … ]