Hardly a week goes by without seeing an article or opinion piece about how important it is to ‘delight customers’. And companies like Disney, Apple, Southwest Airlines and Zappos are [ … ]
Month: October 2014
Change Your Words
Try this exercise. Go to your marketing collateral closet and pull a sales packet of information out. These are the same data/sell sheets, white papers and pretty pictures that you [ … ]
Strategy, Innovation and the Need for Experiments
By Prabhakar Gopalan Something very fundamental is broken in large corporations. The ability and spirit to experiment as a corporate function. Managers are: chasing short term results that improve existing [ … ]
Open Question: Your worst job-related mistake and lesson learned
Here’s another question for you. We all like to share don’t we? 🙂 So, let’s open up a bit and share some lessons learned with each other. We all make [ … ]
The Fine Line Between Strategy and Fantasy
A favourite topic of many entrepreneurs, product managers, marketers and executives is strategy. You hear it all the time. People talking about company strategy, product strategy, marketing strategy, sales strategy [ … ]
The HP TouchPad – The wrong way to “Fail Fast”
By Saeed Khan You may not have heard about it today (actually yesterday), but unceremoniously buried in a press release, under “Other Announcements”, HP announced the end of the HP [ … ]
Google, Motorola and the IP Stupidity
by Prabhakar Gopalan Tweet this: @PGopalan: #Google, #Motorola and the IP Stupidity http://wp.me/pXBON-2PV #patent click here While the pundits will debate about why Google acquired Motorola Mobility for $12.5B, a 63% premium over [ … ]
How to achieve, lose, regain and maintain Product/Channel fit
by Saeed Khan In my post – Your most important customer is your sales channel – I wrote about the challenges, particularly in multi-product companies, of ensuring your sales channels [ … ]
Do You Have a Launch DR Plan?
A product launch or release takes time, effort and money. It takes energy. You can’t always guarantee the success of the product when it hits the hands of the market; [ … ]
Does sales really “own” the customer relationship?
I hear this all the time: “Sales owns the customer relationship.” Not true, folks. If it is true at your company, you’ve got a problem. I’m not dumping on sales [ … ]