4. When we consider a new project, we really study it — not just the surface idea, but everything about it.
This quote emphasizes the need to truly understand what problems you are solving and why. A lot of products today only address surface issues and don’t go deeper to provide lasting and strong benefits and thus fail (or fail to reach their potential) in the market. Albert Einstein had a good quote in this area:
“If I had an hour to solve a problem I’d spend 55 minutes thinking about the problem and 5 minutes thinking about solutions.”
Wise words indeed.
5. Most of my life I have done what I wanted to do. I have had fun on the job.
You hear this kind of quote a lot from successful innovators. They do what they enjoy and enjoy what they do. Thomas Edison is quoted as saying:
“I never did a day’s work in my life, it was all fun.” Not surprisingly there’s this quote from Richard Branson – ““Some 80% of your life is spent working. You want to have fun at home; why shouldn’t you have fun at work?””
And I’m sure if I spent 10 seconds searching, I could find a similar “fun” quote from virtually every famous innovator. Fun is about enjoyment, about passion and emotion and those are pretty powerful forces. If you don’t like what you’re doing, how much passion and emotion will you put into it?
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