by Steve Johnson
I was in Toronto on Saturday (August 4) for the Toronto Product Camp and noticed this when I checked out:
What a delightfully low-tech solution. Happy? Or not? Drop your room key to tell us.
For the hotel, just count the number of keys at the end of the day to know how you’re doing. How many Promoters? How many Neutral or Detractors? I don’t think they need to do a follow up survey or phone call. (But of course, they could, since my room number is probably coded on the key, so it’s not as anonymous as many might think.)
We encourage you to do surveys for the quantitative and interviews for the qualitative. But don’t miss low-tech opportunities to get a quick idea of how you’re doing.
Steve
Tweet this: Computers aren’t always the answer http://wp.me/pXBON-3tP #prodmgmt by @sjohnson717
Reposted with permission. Originally posted on Primary Intel blog.