by Steve Johnson, Under 10 Consulting A vice president at a bank created a method for detecting fraud. He was recruited by a vendor to develop a product based around [ … ]
Month: October 2014
How to make someone click-open and respond to your email
Here’s a very simple story that illustrates a test driven approach to copywriting. A few months ago I attended a Lean Entrepreneur workshop in Austin. As part of the workshop fee [ … ]
The New RIM – Relaunching a Former Industry Juggernaut
by Saeed Khan Back in May 2011, I wrote the following post: Addressing Market Shifts or Why RIM is not down and out just yet. As the news of RIM’s [ … ]
Why getting rid of spiffs is good for your tech business
In tech marketing, product marketing managers from a distant past employ sales spiffs to motivate the sales teams to sell their product over or in combination with another product. The [ … ]