By John Mansour Blackberry is probably the most visible example of an organization whose strength in corporate IT departments was about as ironclad as you could get until the past [ … ]
Month: October 2014
One day at Product Camp (Silicon Valley)
By Saeed Khan First off, thanks to Rich Mironov for inspiring the title of this post. He was wearing a t-shirt from the first ProductCamp Silicon Valley with a very [ … ]
Positioning with formulas
by Steve Johnson In marketing, positioning is the process by which marketers try to create an image or identity in the minds of their target market for its product, brand, [ … ]
3 conclusions you can derive from a product-oriented competitive analysis
By Rivi Aspler Let’s be honest, if you were the only one in your market to sell a product, and your customers didn’t have a real BATNA (Best Alternative to a [ … ]
Heading to ProductCamp Silicon Valley…?
Hi Are you going to ProductCamp Silicon Valley this year? It’s March 23rd at Ebay in San Jose. I plan on attending and I’ve proposed a couple of talks as [ … ]
Stories about users and User Stories
by Steve Johnson, Under 10 Consulting For agile teams, the biggest area of friction for agile teams is agreement on what constitutes a story. Product managers and product owners try [ … ]
Weekend read on Innovation, Marketing and Strategy
If you haven’t read Big-Bang Disruption by Larry Downes and Paul F. Nunes in the latest edition of HBR, please do. In a single article, the authors have done something [ … ]