By Saeed Khan Content marketing is all the rage. Well written, targeted content can propel your website traffic, can deliver more leads, can increase your perception as a thought leader [ … ]
Month: October 2014
Market research is easy. Visit customers
By Steve Johnson Market research is easy. Visit customers, with or without sales people. Go on sales calls. Go to user group meetings. Go to conferences. Call a few customers [ … ]
Positioning, messaging, and ownership
Who defines product positioning? Product Management or Marketing Communications? Product managers are responsible for the features of the product and its positioning in the marketplace. The Marketing Communications (marcom or [ … ]
What Type of Product Manager Do You Really Need?
By Rivi Aspler Saeed recently spoke at Product Camp (Silicon Valley), where he presented a presentation, named, How to truly manage your product like a CEO. This post is related [ … ]
Avoiding the “best of both worlds” mindset
By Joshua Duncan Take a close look at the picture to the right. It’s the 1899 Horsey Horseless, considered one of the worst cars of all time (source Time.com). Note [ … ]
Worth Repeating: Customers – How to work with Product Management and Influence our Product Direction
by Saeed Khan I originally wrote this post a couple of years ago, but some recent experiences with customers reminded me of it. Some customers are really easy and great [ … ]
How to increase your chances of getting your product idea funded
By Rivi Aspler There are many product-oriented checklists that one can find over the web. Product groups can easily check their readiness to various types of targets, whether its design, development, [ … ]