By Josh Duncan I recently was asked, what are the most important skills for a product manager? I answered that there are range of skills that a PM is required to use [ … ]
Month: October 2014
Want insights? Go outside and observe!
By Saeed Khan I returned recently from a business trip to Germany. Whenever I travel, whether for business or pleasure, I find it difficult to take my “product manager” hat [ … ]
Dear Product Manager: 4 Things Your UX Expert Wants You to Know
By Heather Searl Dear Product Manager, Here we are at the start of another project and, while I love working with you, there are a few things I’d like you [ … ]
Product management in the Cloud
by Paddy Barrett How the shift to SaaS product offerings changes the role and activities of the product manager. A product manager who has learned the craft with on-premises products [ … ]
Can marketing learn from agile?
By Steve Johnson Failing to focus, failing to choose one discipline and stick to it, is exactly what leads firms to a state of mediocrity.—Michael Treacy & Fred Wiersema When [ … ]
7 Ways to Ramp Up Quickly as a New Product Marketer
By Rahim Kaba As a product marketer, you’re expected to be the “buyer” expert in your organization and clearly communicate how your products can benefit potential buyers. But if you’re [ … ]