NOTE: The following is a guest post by Jennifer Doctor. If you want to submit your own guest post, click here for more information. Aren’t the marketing automation tools great? [ … ]
Category: Culture
Open Question: How can Product Managers and Product Marketers work better together?
by Saeed Khan Here’s a question that I’ve heard asked in other venues, but I’d like to hear your thoughts? How can Product Managers (PMs) and Product Marketing Managers (PMMs) [ … ]
Guest Post: If Product Marketing is so Strategic, why do I always get stuck in the weeds?
NOTE: The following is a guest post by Jennifer Doctor. If you want to submit your own guest post, click here for more information. As product marketing professionals, we are [ … ]
Why customer needs don’t always matter
by Saeed Khan There’s a great presentation by Brainmates entitled What is Product Management? In it, they say the following: Product Managers spend time understanding what customers need and want…then [ … ]
ProductCamp Boston & Building Product Management Organizations
by Saeed Khan This was a very eventful weekend for us product folks. On Saturday, there were 3 ProductCamps held in Boston, Chicago and Silicon Valley. I’m not sure if [ … ]
Uncovering the Social Animal in Product Management
Over the years, I’ve watched the social interaction of individuals and teams and how they succeed and where they struggle. Whether you’re a product manager, product marketing manager or you [ … ]
Guest Post: A Product Manager’s Authority is Earned, Not Granted
NOTE: The following is a guest post from Ilya Bagrak. If you want to submit your own guest post, click here for more information. – – – – – When [ … ]
The Importance of Differentiated Product Management Roles
by Saeed Khan Last week I wrote a post entitled How to Create an Effective Product Management Organization. I mentioned that, like other departments such as sales, differentiated roles are [ … ]
How to Create an Effective Product Management Organization
by Saeed Khan Last week, I had the pleasure to host one of the BrainMates Product Management talks on Twitter. These are a series of weekly 1 hour open discussions [ … ]
Why Disruption is Driving the Need for Elegant Products
by Saeed Khan Last week I wrote a post called The Need for Elegance in Product Design. In it I said that calling something elegant is high praise, and although [ … ]