By Rivi Aspler A few months ago, I linked the type of product manager that you want to hire, to the product life cycle stage that your product is at, [ … ]
Category: Differentiation
Is it possible to measure the impact of Product Management?
by Saeed Khan One of the very first articles I wrote on Product Management was titled “You can’t never have too many Product Managers“. I think that was back in [ … ]
How not to advertise your company
by Saeed Khan I’ve been traveling a fair bit lately and often read the billboard ads in the airports. Every so often, an ad stands out, and not because of [ … ]
Product Management in Pictures – Differentiation
By Saeed Khan It’s been a while since I’ve posted one of these Product Management in Pictures posts. I’m going to start trying to put these out more frequently. Here’s [ … ]
You are a Startup Marketing Failure, So Now What?
Note: This is a guest post by Josh Duncan. This was originally posted on Josh’s blog A Random Jog, and has been reposted here with his permission. If you want [ … ]
Engage customers to keep your business growing
NOTE: The following is a guest post by William King. If you want to submit your own guest post, click here for more information. Is your profit margin thinning out? [ … ]
Not Everyone Wants to Play Games
All over the web and in all the product management communities, there are articles and discussions about gamification. If you’ve been offline for a while, gamification is about applying design [ … ]
How well can you really understand your buyers?
By Saeed Khan I had the pleasure of meeting with a number of international region sales managers recently. They covered geographic regions including Western Europe, the Nordic countries, Eastern Europe, [ … ]
Worth Repeating: 8 Lessons we can learn from Infomercials
I posted this originally back in 2009. I used to watch the show Pitchmen on television. Unfortunately one of the two main characters — infomercial star extraordinaire Billy Mays — [ … ]
Guest Post: Creating Brand Advocates Without a Special Formula
NOTE: The following is a guest post by Amy Swanson. If you want to submit your own guest post, click here for more information. Creating Brand Advocates Without a [ … ]