In my post, Essential Pieces for Strategic Product Leadership, I outlined four areas that are paramount for product leaders. First on my list was Product Vision and I’ll focus on that topic [ … ]
Category: Differentiation
Usability as a strategic weapon. Lessons from Wesabe’s founder
We often talk (and write) about ease-of-use and creating products that delight users, but its rare to see an actual example, from a company founder, describing how those things made [ … ]
The Influencer Project – summarizing the shortest marketing conference ever
I first heard of the Influencer Project on David Meerman Scott’s blog. Billed as “the shortest marketing conference ever“, the goal was to get 60 presenters and give them each [ … ]
Top 7 posts from the past year
The blog turned 3 earlier this month. As a belated present, here are a few of the most popular posts from the past year. A couple are personal favourites of [ … ]
The secret to Apple’s success?
If there’s one company that is the envy of the high-tech community these days, it’s Apple. Steve Jobs is hailed as a genius CEO and lauded for a string of [ … ]
Disruptive business model: Lew Cirne, serial entrepreneur on the future of Enterprise Software
Lewis Cirne (@sweetlew) believes that enterprise software needs to change, and his latest venture, New Relic, has blazed a path to do just that. DOWNLOAD AND LISTEN to the interview [ … ]
The Power of Differentiation
Have you ever walked by a hot dog vendor on the street and wondered how they compete with other similar vendors? If you haven’t, that’s understandable. If you have, you’re [ … ]