By John Mansour Unless your sales team is given quotas for each product, there’s no conceivable plan product managers can execute to meet revenue goals for their products. When they [ … ]
Category: Marketing
Can marketing learn from agile?
By Steve Johnson Failing to focus, failing to choose one discipline and stick to it, is exactly what leads firms to a state of mediocrity.—Michael Treacy & Fred Wiersema When [ … ]
How not to advertise your company
by Saeed Khan I’ve been traveling a fair bit lately and often read the billboard ads in the airports. Every so often, an ad stands out, and not because of [ … ]
The New RIM – Relaunching a Former Industry Juggernaut
by Saeed Khan Back in May 2011, I wrote the following post: Addressing Market Shifts or Why RIM is not down and out just yet. As the news of RIM’s [ … ]
Why getting rid of spiffs is good for your tech business
In tech marketing, product marketing managers from a distant past employ sales spiffs to motivate the sales teams to sell their product over or in combination with another product. The [ … ]
Do you really understand the true benefits your product delivers?
By Saeed Khan At the most fundamental level, virtually everything we do is driven by some very fundamental needs: we want to remove what pains us or increase what makes [ … ]
3 Ms That Are Critical for Creating High-Impact B2B Solutions
By John Mansour The three Ms for B2B solutions are analogous to the four Ps for consumer products with one key exception. The four Ps emphasize individual product success while [ … ]
When the product is YOU: Instagram, Facebook TOS
by Steve Johnson, Under 10 Consulting In my consulting and coaching work, I’m often asked to clarify what I mean when I use the word “product.” Do I mean software, [ … ]
The Best (and Worst) Innovations You Saw This Year
by Saeed Khan The year is almost over and it’s time to start thinking about year-end lists. There will be lots to choose from, but how many of them ask [ … ]
The Difference Between Good and Great Solutions – “What-if” Scenarios
By John Mansour There are plenty of good B2B solutions in the market, but as a percentage there are only a few great ones. What’s the difference between the two? [ … ]