Continuing this series (click the links for part 1 and part 2), let’s look at the following question: How can we get out of this mess? Given the problems cited [ … ]
Category: Marketing
Taking the “mess” out of messaging (part 2)
In Part 1, I provided a couple of examples of very poor messaging. The first was from an email that I received that contained lines like: “Design a Monetization Strategy [ … ]
6 Engineers, a CEO and a PM
In light of the recent posts on Bill Campbell (1, 2) and some of the comments debating when to hire a PM, I was pleased to read the following in [ … ]
Taking the “mess” out of Messaging (part 1)
An email arrived in my Inbox not too long ago with the following subject line: Design a Monetization Strategy to Enhance Strategic Goals While Protecting Core Assets Hmmm…a strategy to [ … ]
8 lessons we can learn from Infomercials
You know you’re a Products Geek, when you find a show like Pitchmen appealing. Pitchmen, on the Discovery Channel, is a behind the scenes docudrama about infomerical marketers and how [ … ]
Canada’s Innovation Gap (part 1)
While this post is targeted at the innovation, funding and technology issues in Canada, it may apply to other geographies as well, particularly if you don’t live/work in technology hot [ … ]
ProductCamp Toronto – Oct 4, 2009
In just about 3 weeks, we’ll be hosting the 2nd ProductCamp in Toronto. Last year, at the first event, over 100 people came out to participate in a day of [ … ]
VP Engineering has a mandate. You need one too.
Tonight I met up for dinner with Paul Melmon, an old friend who has been around the block more than a few times. He initially gained notoriety as CIO at [ … ]
5 benefits in thinking about revenue models right from the start
There are a number of Web sites and applications — two of the most well known examples being Twitter and Facebook — that offer very good, free services. And over [ … ]
UniFlame understands the value of customer experience
As a former technical writer, it’s always disappointing to see the sad state of virtually any kind of instruction manual or guide. These documents are literally afterthoughts, included I’m sure, [ … ]