Just a quick note. I’m speaking on a panel this evening at the Toronto Product Managers Association (TPMA). The topic is Career Smarts for Product Managers. The meeting is in [ … ]
Category: Marketing
Reorg time: Put PMs and PMMs in the same department!
Wow! At the time of writing this post, almost 80% of respondents to my poll, asking If Product Management and Product Marketing should be part of the same organization, answered [ … ]
Should Product Management and Product Marketing be parts of the same department?
Here’s another organizational structure question for you. Given the tight working relationship that Product Management and Product Marketing (ideally) should have and knowledge, roles and objectives that they have, should [ … ]
Marketing on a shoestring: Lunch spot gets prime-time news coverage for $250
Everyone’s talking about saving money these days. But how about boosting demand with very little money to spend? Here’s a story about a corner lunch spot that has spent about $250 in a month and received a huge amount of free publicity and local buzz.
Socks in awe: Customer interviews vs. User observation
Yesterday’s article about primary product requirements generated a great deal of traffic and several interesting and insightful comments. To recap, I was talking about examples of products from every-day life [ … ]
Another new Product Management Blog
Here’s another new blog worth following. http://marketada.com/ Make sure you read the article entitled Utilize Patterns to Catalyze Innovation. Good stuff. One very good point in the article: I thrive [ … ]
Book Review: The Product Manager’s Desk Reference
There aren’t a lot of really good books available for Product Managers. That may be simply because only a few people truly understand what Product Management is, AND have it [ … ]
Win/Loss Analysis: What to do if you’re not allowed to call customers
My bottom line is that proper win/loss analysis is crucial to a company’s revenue, profit, and decision making at all levels of the company. If you are responsible for product decisions, but you don’t have authority to do a good job of the analysis, you are flying blind, and doing a disservice to your investors, your customers, and your own career.
Initial Results: Problems in Technology Product Management
So, the survey is now closed. I’ll be looking at the responses, sharing them and commenting on them over the next few days. While there were a variety of responses, [ … ]
What’s the deal with Win/Loss Analysis?
Last week’s poll about Win/Loss Analysis has pointed out some grim facts about us as product managers. To summarize: According to the Pragmatic Marketing survey, only about 20% of product [ … ]