Tweet this: Know thy customer – How to segment your market http://wp.me/pXBON-2TF #prodmgmt #prodmktg NOTE: The following is a guest post by Veronica Figgarella. If you want to submit your [ … ]
Category: Marketing
Guest Post: What can Tacos Teach Product Managers about Social Product Development?
NOTE: The following is a guest post by Catherine Constantinides. If you want to submit your own guest post, click here for more information. — Tweet this: What can Tacos [ … ]
Change Your Words
Try this exercise. Go to your marketing collateral closet and pull a sales packet of information out. These are the same data/sell sheets, white papers and pretty pictures that you [ … ]
Do You Have a Launch DR Plan?
A product launch or release takes time, effort and money. It takes energy. You can’t always guarantee the success of the product when it hits the hands of the market; [ … ]
Guest Post: Google Pluses and Minuses – What Works, What’s Missing & What’s to Come with Google+
NOTE: The following is a guest post by Amrita Mathur. If you want to submit your own guest post, click here for more information. Tweet this: Google Pluses and Minuses [ … ]
Your most important customer is your sales channel
by Saeed Khan There’s a lot of talk in product management and product development circles about Customer Development. Customer Development is an iterative process of learning by working closely with [ … ]
You’ve Created It…You’ve Measured It…Now Share It
Congratulations on creating the product marketing roadmap. Congratulations on discovering and creating metrics that show how you are progressing on that roadmap. But, now you have to communicate this information. [ … ]
You Need Direction – Try a Product Marketing Roadmap
The couple is planning their vacation, and decided to take a car on this trip. They were looking forward to the adventures they could encounter along the way and the [ … ]
Memo to the CMO: Airport Ads: What’s your marketing ROI?
by Prabhakar Gopalan Tweet this: @PGopalan: Memo to the CMO: Airport Ads – what’s your marketing ROI? http://wp.me/pXBON-2Ia #prodmktg Airport banner ads are a befuddling example of marketing investment gone wrong. Large tech [ … ]
5 Practical Ways to Improve Executive Communications
Everyday, product management and product marketing are barraged with data and information that finds its way into competitive intelligence, innovation, better requirements, insights into the buying process and more. In [ … ]