NOTE: The following is a guest post by Jennifer Doctor. If you want to submit your own guest post, click here for more information. In baseball, everything you’re first taught [ … ]
Category: Marketing
The Product Management Retrospective
You’ve just introduced your latest product release, introduced a new product or capability or launched the product. Now What? What about a retrospective? While product management and product marketing professionals [ … ]
Worth Repeating: Do Product Managers need Domain Knowledge?
Here’s an oldie, but a real goody. Back in 2007, I posted this piece about the problems that occur when Product Managers (and thus companies) don’t have proper domain knowledge. [ … ]
Guest Post: Why Social Media is not working for you: A Wake-up call
NOTE: The following is a guest post by Amrita Mathur. If you want to submit your own guest post, click here for more information. — Often businesses get overwhelmed by [ … ]
Worth Repeating: Do This or Die!
Given it’s Memorial Day in the US, here’s a small trip down memory lane. I originally posted it a couple of years ago, it’s definitely worth repeating While the manifesto [ … ]
Guest Post: Product Marketers, Where Do You Belong?
NOTE: The following is a guest post by Jennifer Doctor. If you want to submit your own guest post, click here for more information. Do you work in product marketing? [ … ]
The Product Management & Product Marketing Backlog
by Jim Holland In the Agile world, the key to product success and a driving cadence is the product backlog. If managed well, the backlog balances strategic initiatives and [ … ]
Guest Post: Voice of the Market vs. Voice of the Customer
NOTE: The following is a guest post by Jennifer Doctor. If you want to submit your own guest post, click here for more information. During a recent whirlwind #prodmgmttalk discussion [ … ]
Win/Loss Analysis MUST include wins (success stories don’t count)
BY ALAN ARMSTRONG If you want to improve your win rates in the market, it is important that you study wins, and not just losses. Many well intentioned leaders hear “Win/Loss [ … ]
Product Camps: Where Do We Go From Here?
After posting Are Product Camps Missing the Mark, I received a large number of comments, ideas, suggestions and thoughts that appeared on Twitter, LinkedIn, this blog and even an email. [ … ]