by Saeed Khan Last week, I discussed Business Metrics for Product Success. This week I’m going to discuss Go-to-Market and Organizational Readiness Metrics. If you haven’t read the first article [ … ]
Category: Marketing
Guest Post – Remember, Product Marketing Comes First
NOTE: The following is a guest post by Jennifer Doctor. If you want to submit your own guest post, click here for more information. Aren’t the marketing automation tools great? [ … ]
Product Management: Beware of Flying Monkeys
In 2009, while guest posting on Lead on Purpose, I recalled a story about “Flying Monkeys.” You know, the unsolicited requests that usually surface from different areas of your organization, usually [ … ]
Becoming a Triple Threat Product Leader
Recently, I was in a conversation with an executive of a technology company. When I described my background, experience and capabilities in product management, he responded, “You’re a triple threat.” [ … ]
3 Product Marketing Lessons from Lady Gaga
by Prabhakar Gopalan Tweet this: @PGopalan Product Marketing Lessons from @ladygaga http://wp.me/pXBON-2nl #prodmktg #prodmgmt @onpm Last week I went to a Lady Gaga concert, here in Austin. It was part of [ … ]
Worth Repeating: Devil’s Dictionary for High Tech
by Saeed Khan The Devil’s dictionary is a book created in the early 20th century by American Ambrose Bierce containing sarcastic, ironic and witty re-definitions of words. e.g PAINTING, n. [ … ]
A tale of two companies: The discounter and the price leader
Tweet this: New post @OnPM: “The discounter and the price leader” by @AWArmstrong http://wp.me/pXBON-2mq #prodmgmt #sales #negotiation #strategy #price By Alan Armstrong On Monday I met with two companies with [ … ]
Guest Post: Your Customer is Only Human – 7 Emotional Pricing Tactics
NOTE: The following is a guest post from Laurie Peterson. If you want to submit your own guest post, click here for more information. In business school they teach us [ … ]
Unsticking the stuck deal
By Alan Armstrong Have you ever heard this story before? The lead came in, and it looked hot. We gave it to our best rep, who called right away. Gotta strike [ … ]
Guest Post: 8 Important Points about Marketing Strategy
NOTE: The following is a guest post by Mike Boudreaux. If you want to submit your own guest post, click here for more information. – – – – – I’m [ … ]