NOTE: The following is a guest post by Amy Swanson. If you want to submit your own guest post, click here for more information. Creating Brand Advocates Without a [ … ]
Category: Messaging
Guest Post: 9 Ways NOT to Present Your Company or Product Via Social Media
Tweet this: 9 Ways NOT to Present Your Company or Product via Social Media http://wp.me/pXBON-2UW #socmedia #marketing #prodmktg #prodmgmt NOTE: The following is a guest post by Natalie Hunter. If [ … ]
Doing vs. Thinking – A case for corporate culture change
Tweet this: Doing vs. Thinking – A case for corporate culture change http://wp.me/pXBON-2TR #leadership #innovation #prodmgmt by Prabhakar Gopalan If you have been following the news lately – two CEO [ … ]
Guest Post: What can Tacos Teach Product Managers about Social Product Development?
NOTE: The following is a guest post by Catherine Constantinides. If you want to submit your own guest post, click here for more information. — Tweet this: What can Tacos [ … ]
Change Your Words
Try this exercise. Go to your marketing collateral closet and pull a sales packet of information out. These are the same data/sell sheets, white papers and pretty pictures that you [ … ]
How to achieve, lose, regain and maintain Product/Channel fit
by Saeed Khan In my post – Your most important customer is your sales channel – I wrote about the challenges, particularly in multi-product companies, of ensuring your sales channels [ … ]
You’ve Created It…You’ve Measured It…Now Share It
Congratulations on creating the product marketing roadmap. Congratulations on discovering and creating metrics that show how you are progressing on that roadmap. But, now you have to communicate this information. [ … ]
Guest Post: Avoid Throwing Strikes in Your Product Launch
NOTE: The following is a guest post by Jennifer Doctor. If you want to submit your own guest post, click here for more information. In baseball, everything you’re first taught [ … ]
Guest Post: Why Social Media is not working for you: A Wake-up call
NOTE: The following is a guest post by Amrita Mathur. If you want to submit your own guest post, click here for more information. — Often businesses get overwhelmed by [ … ]