NOTE: The following is a guest post by Jennifer Doctor. If you want to submit your own guest post, click here for more information. Aren’t the marketing automation tools great? [ … ]
Category: Messaging
Guest Post: If Product Marketing is so Strategic, why do I always get stuck in the weeds?
NOTE: The following is a guest post by Jennifer Doctor. If you want to submit your own guest post, click here for more information. As product marketing professionals, we are [ … ]
Guest Post: 8 Important Points about Marketing Strategy
NOTE: The following is a guest post by Mike Boudreaux. If you want to submit your own guest post, click here for more information. – – – – – I’m [ … ]
Guest Post: Managing Channel Conflict through a Derivative Strategy
NOTE: The following is a guest post from Chris Shanley. If you want to submit your own guest post, click here for more information. – – Back in March 2010, [ … ]
Open Question: How did you get your first Product Management or Product Marketing position?
Hi, Yesterday, I asked readers, what they’d like to read about on the blog. We still want your input on that topic. Click ===>> HERE <<=== to jump to the [ … ]
Product Management Metrics (part 3)
So here it is, looong overdue, the continuation of this series of articles. I published Part 1 and Part 2 late last year. I also had part 2a back in [ … ]
Guest Post: How to Productize a Service for Enterprise Customers
NOTE: The following is a guest post from Craig McQueen. If you want to submit your own guest post, click here for more information. – – If you have Enterprise [ … ]
Product Management and Thought Leadership
Last year, as I was creating content for my Devil’s Dictionary for High Tech – I tweeted the following: You can see the original Tweet here. Now this was clearly [ … ]
Please help Tom Grant with his research on Thought Leadership
Forrester analyst Tom Grant is conducting research on the topic of Thought Leadership. But for this research, he’s taking a much more open, collaborative, and as Tom indicates, an agile [ … ]
Lessons from 2 very different social media events
NOTE: Shortlink for this article is: http://wp.me/pXBON-178 Boy, you can’t throw a stick these days without hitting someone who’s got some kind of social media activity going on. And it’s [ … ]