I first heard of the Influencer Project on David Meerman Scott’s blog. Billed as “the shortest marketing conference ever“, the goal was to get 60 presenters and give them each [ … ]
Category: Messaging
My interview with Chris Cummings
Hi, just a quick note to check out an interview I did with Chris Cummings on his blog Product Management meets Pop Culture. 7 Questions with Saeed Khan And for [ … ]
Top 7 posts from the past year
The blog turned 3 earlier this month. As a belated present, here are a few of the most popular posts from the past year. A couple are personal favourites of [ … ]
Canada’s Innovation Gap (part 3)
NOTE: This is a bit of a long post, but it is also long overdue. In it, I present some needed steps to address the innovation issue in Canada. So, [ … ]
The Power of Differentiation
Have you ever walked by a hot dog vendor on the street and wondered how they compete with other similar vendors? If you haven’t, that’s understandable. If you have, you’re [ … ]
Questions for Product Managers
It started with an interview on Red Canary, talking to Product Management leaders in Toronto, including Alan Armstrong, Stephen Pollack, Lee Garrison and Roy Pereira. Interestingly enough, I know all [ … ]
Toronto Transit Commission – How not to handle bad PR
The Toronto Transit Commission (TTC) is dealing with a real PR problem right now. There have been a number of photos and videos taken by transit riders and posted on [ … ]
What Origami can teach us about Product Requirements
Tom Grant has started an interesting series of posts entitled Against a Grand Theory of Product Management. The articles are interesting reading, but make sure you have your thinking cap [ … ]
An ecologically unsustainable business model
Given the Copenhagen Summit this week (I have low expectations of that BTW), I thought I’d present my own ecologically themed piece. Computer hardware is getting cheaper and cheaper all [ … ]
Brand extension gone too far?
Brand extension occurs when a company intentionally takes a well known brand and applies it to another product category. Companies extend their brands quite regularly.The objective is to take advantage [ … ]