By Joshua Duncan Take a close look at the picture to the right. It’s the 1899 Horsey Horseless, considered one of the worst cars of all time (source Time.com). Note [ … ]
Category: Business Topics
Parent category for a business function related topics
Worth Repeating: Customers – How to work with Product Management and Influence our Product Direction
by Saeed Khan I originally wrote this post a couple of years ago, but some recent experiences with customers reminded me of it. Some customers are really easy and great [ … ]
How to increase your chances of getting your product idea funded
By Rivi Aspler There are many product-oriented checklists that one can find over the web. Product groups can easily check their readiness to various types of targets, whether its design, development, [ … ]
The Almighty “C” and its growing Influence on B2B
By John Mansour Blackberry is probably the most visible example of an organization whose strength in corporate IT departments was about as ironclad as you could get until the past [ … ]
Positioning with formulas
by Steve Johnson In marketing, positioning is the process by which marketers try to create an image or identity in the minds of their target market for its product, brand, [ … ]
3 conclusions you can derive from a product-oriented competitive analysis
By Rivi Aspler Let’s be honest, if you were the only one in your market to sell a product, and your customers didn’t have a real BATNA (Best Alternative to a [ … ]
Stories about users and User Stories
by Steve Johnson, Under 10 Consulting For agile teams, the biggest area of friction for agile teams is agreement on what constitutes a story. Product managers and product owners try [ … ]
Weekend read on Innovation, Marketing and Strategy
If you haven’t read Big-Bang Disruption by Larry Downes and Paul F. Nunes in the latest edition of HBR, please do. In a single article, the authors have done something [ … ]
Organizing product management
by Steve Johnson, Under 10 Consulting A vice president at a bank created a method for detecting fraud. He was recruited by a vendor to develop a product based around [ … ]
How to make someone click-open and respond to your email
Here’s a very simple story that illustrates a test driven approach to copywriting. A few months ago I attended a Lean Entrepreneur workshop in Austin. As part of the workshop fee [ … ]