In my recent post on product marketing roadmaps, we discussed how to get started creating your road map and how it serves nicely as a bridge between other department plans and [ … ]
Category: Business Topics
Parent category for a business function related topics
Managing Product Management Distractions…
Last week while reading email, answering IM, viewing Twitter stream, looking at a text message from my son, reviewing a clients LinkedIn profile, answering a call and trying to focus [ … ]
You Need Direction – Try a Product Marketing Roadmap
The couple is planning their vacation, and decided to take a car on this trip. They were looking forward to the adventures they could encounter along the way and the [ … ]
Expectations and Product Leadership
I sat there listening as a director product management vented about the lack of expectations set by his executive leader. Have you ever been in this situation? Were you on [ … ]
Memo to the CMO: Airport Ads: What’s your marketing ROI?
by Prabhakar Gopalan Tweet this: @PGopalan: Memo to the CMO: Airport Ads – what’s your marketing ROI? http://wp.me/pXBON-2Ia #prodmktg Airport banner ads are a befuddling example of marketing investment gone wrong. Large tech [ … ]
Small deeds vs. big plans
A local church regularly posts insightful aphorisms on it’s street front sign. They usually catch my attention as I drive by. Last week the sign read: “No matter how tall [ … ]
5 Practical Ways to Improve Executive Communications
Everyday, product management and product marketing are barraged with data and information that finds its way into competitive intelligence, innovation, better requirements, insights into the buying process and more. In [ … ]
Guest Post: Avoid Throwing Strikes in Your Product Launch
NOTE: The following is a guest post by Jennifer Doctor. If you want to submit your own guest post, click here for more information. In baseball, everything you’re first taught [ … ]
The Product Management Retrospective
You’ve just introduced your latest product release, introduced a new product or capability or launched the product. Now What? What about a retrospective? While product management and product marketing professionals [ … ]
Getting granular on WIIFM with psychographic segmentation
by Prabhakar Gopalan Tweet this: @PGopalan: Getting granular on WIIFM http://wp.me/pXBON-2E9 #prodmgt #prodmktg Why do marketing campaigns have poor conversion rates? One answer to that question lies in getting to the right target [ … ]