NOTE: The following is a guest post by Jennifer Doctor. If you want to submit your own guest post, click here for more information. During a recent whirlwind #prodmgmttalk discussion [ … ]
Category: Business Topics
Parent category for a business function related topics
Product Metrics for Product Success
by Saeed Khan Last week, I discussed Go-to-Market and Organizational Metrics. This week I’m going to discuss Product metrics. And while the title of this post sounds somewhat repetitive, as [ … ]
Win/Loss Analysis MUST include wins (success stories don’t count)
BY ALAN ARMSTRONG If you want to improve your win rates in the market, it is important that you study wins, and not just losses. Many well intentioned leaders hear “Win/Loss [ … ]
Product Camps: Where Do We Go From Here?
After posting Are Product Camps Missing the Mark, I received a large number of comments, ideas, suggestions and thoughts that appeared on Twitter, LinkedIn, this blog and even an email. [ … ]
Understanding the strategy pyramid
by Prabhakar Gopalan Tweet this: @PGopalan Understanding the strategy pyramid http://wp.me/pXBON-2ta #prodmktg #prodmgmt This past weekend, I was at the annual leadership summit of the American Marketing Association. The key note address was [ … ]
Go-to-Market and Organizational Metrics for Product Success
by Saeed Khan Last week, I discussed Business Metrics for Product Success. This week I’m going to discuss Go-to-Market and Organizational Readiness Metrics. If you haven’t read the first article [ … ]
Avoiding the checklist monkey
by Prabhakar Gopalan Tweet this: @PGopalan Avoiding the checklist monkey http://wp.me/pXBON-2gN #prodmktg #prodmgmt Last week, Jim Holland talked about avoiding flying monkeys. There’s another kind of monkey you want to avoid becoming one [ … ]
Guest Post – Remember, Product Marketing Comes First
NOTE: The following is a guest post by Jennifer Doctor. If you want to submit your own guest post, click here for more information. Aren’t the marketing automation tools great? [ … ]
Are Product Camps Missing the Mark?
I’ve never been considered a heretic, so this post may give me that appearance. For product management and product marketing, product camps have provided a sales-free environment to learn and [ … ]