by John Mansour When I founded Proficientz in 2001, my perspective on product marketing was analogous to the awakening I had when I first moved away from home to go [ … ]
Category: Business Topics
Parent category for a business function related topics
Is it possible to measure the impact of Product Management?
by Saeed Khan One of the very first articles I wrote on Product Management was titled “You can’t never have too many Product Managers“. I think that was back in [ … ]
He Said, She Said: How can Product Management and UX work together
By Saeed Khan and Heather Searl In a recent post Saeed mentioned the potential overlap of some responsibilities between Product Management and User Experience and Heather touched on the subject in [ … ]
Lessons learned from being a beta-tester
by Saeed Khan If you’re a Product Manager, you’ve probably conducted a beta program of some kind. It may not have been called a beta program; maybe it was called [ … ]
The Secrets to Great Product Demos (or how to be a Demo-God)
By Saeed Khan Have you ever sat through a product demo and then at the end of it thought, “Well that’s an hour of my life I’m never getting back.” [ … ]
Six Questions You Should Be Asking Your Salespeople
by Matt Volpi Salespeople and product managers aren’t always the best of friends. A salesperson is driven by their individual goals and compensation. They are often too busy or uninterested [ … ]
5 Rules to Make Better Product Prioritization Decisions
by Juan Ramirez One of the most challenging questions that product managers have to face day to day is whether or not they should include certain features in the product [ … ]
The most abused question when building new products
by Saeed Khan Everyone knows that when building technology products, one of the key tasks is to prioritize requirements — what features are “must have” vs. optional or “nice to have” [ … ]
Design Your Product for the Case Study You Want to Read
by Matt Volpi No matter how hard we try, the product development process drags us away from customers and into a more theoretical bubble. One can easily begin focusing on [ … ]
A single set of priorities
by Steve Johnson If you don’t know where you’re going, any road’ll take you there.—George Harrison When I started a new job as a product manager, my company president said, [ … ]