By Heather Searl Dear Product Manager, Here we are at the start of another project and, while I love working with you, there are a few things I’d like you [ … ]
Category: Business Topics
Parent category for a business function related topics
Product management in the Cloud
by Paddy Barrett How the shift to SaaS product offerings changes the role and activities of the product manager. A product manager who has learned the craft with on-premises products [ … ]
Can marketing learn from agile?
By Steve Johnson Failing to focus, failing to choose one discipline and stick to it, is exactly what leads firms to a state of mediocrity.—Michael Treacy & Fred Wiersema When [ … ]
7 Ways to Ramp Up Quickly as a New Product Marketer
By Rahim Kaba As a product marketer, you’re expected to be the “buyer” expert in your organization and clearly communicate how your products can benefit potential buyers. But if you’re [ … ]
If I Were Building the Ultimate Technology Solution for Product Management & Marketing…
By John Mansour It’s been on my mind for years, even to the point where we seriously considered developing it at Proficientz a few years ago. But we decided to [ … ]
Help! I’m a secretary to development
Or, Why a developer can’t also be product manager In small companies—and in some not-so-small companies—the development lead often serves as the product leader or product manager. Is this a [ … ]
5 Tips for Building Tablet-First Business Applications
By Rivi Aspler Congratulations, you have just gotten approval to build a tablet-first business application. This scenario is nothing new when your product has been designed initially for the mobile [ … ]
In case you missed ProductCamp Silicon Valley 2014…
by Saeed Khan I had the pleasure of attending ProductCamp Silicon Valley this past weekend. Like all such events, it was good to see familiar faces and meet new people [ … ]
Help! I’m demo boy for sales people
Or, Be careful what you teach your sales teams A VP wanted to improve the visibility and perception of product management with the sales people so he created a series [ … ]
The Five Scariest Words a Product Manager Can Hear
By John Mansour “We’ve created an innovation team.” Oh, great! Just what every product manager needs – more shiny new objects competing for the same resources that should be going [ … ]