By Saeed Khan and Heather Searl In the first part of this discussion, Heather and Saeed covered a number of topics related to both Product Management and User Experience, including [ … ]
Category: Personas
Provisional Personas: The Black Sheep of the Persona Family
by Heather Searl In the last few years, it seems that personas have gotten a bad rap. And in some UX circles, mentioning a provisional persona might get bring you some [ … ]
Defining Millennial-Friendly Products
By Rivi Aspler I’ll admit that for the past few years, I disregarded trends such as the social enterprise, consumerism or gamification. The ‘Big-Data’ notion was the only trend that I [ … ]
How well can you really understand your buyers?
By Saeed Khan I had the pleasure of meeting with a number of international region sales managers recently. They covered geographic regions including Western Europe, the Nordic countries, Eastern Europe, [ … ]
Worth Repeating: 8 Lessons we can learn from Infomercials
I posted this originally back in 2009. I used to watch the show Pitchmen on television. Unfortunately one of the two main characters — infomercial star extraordinaire Billy Mays — [ … ]
Change Your Words
Try this exercise. Go to your marketing collateral closet and pull a sales packet of information out. These are the same data/sell sheets, white papers and pretty pictures that you [ … ]
You Need Direction – Try a Product Marketing Roadmap
The couple is planning their vacation, and decided to take a car on this trip. They were looking forward to the adventures they could encounter along the way and the [ … ]
Good Bye “Product Owner”, Hello “Backlog Manager”
by Saeed Khan A few weeks back, I wrote a pair of posts about the title/role of Product Owner in Agile development environments: The Scrum title “Product Owner” must die! [ … ]
Product Camps: Where Do We Go From Here?
After posting Are Product Camps Missing the Mark, I received a large number of comments, ideas, suggestions and thoughts that appeared on Twitter, LinkedIn, this blog and even an email. [ … ]
Guest Post – Remember, Product Marketing Comes First
NOTE: The following is a guest post by Jennifer Doctor. If you want to submit your own guest post, click here for more information. Aren’t the marketing automation tools great? [ … ]