By Rivi Aspler A few months ago, I linked the type of product manager that you want to hire, to the product life cycle stage that your product is at, [ … ]
Category: Positioning
When Did Apple Become a Market Laggard?
by Saeed Khan In case you were sleeping yesterday, let me fill you in on the big technology announcement from Apple. Live from Cupertino California, and streamed (rather problematically) on [ … ]
Design Your Product for the Case Study You Want to Read
by Matt Volpi No matter how hard we try, the product development process drags us away from customers and into a more theoretical bubble. One can easily begin focusing on [ … ]
The 3 biggest problems in Product Management today – Part 2 – Process
by Saeed Khan In part 1– I listed the following problems as the biggest ones I see facing high-tech product management. poor definition of roles and responsibilities significant gaps in repeatable [ … ]
Worth Repeating: 4 questions to help determine the value of your new product (or service)
By Saeed Khan I’ve been helping a couple of friends get their small businesses off the ground. These are not technology or software companies, but simply, small local service businesses. [ … ]
Positioning, messaging, and ownership
Who defines product positioning? Product Management or Marketing Communications? Product managers are responsible for the features of the product and its positioning in the marketplace. The Marketing Communications (marcom or [ … ]
Avoiding the “best of both worlds” mindset
By Joshua Duncan Take a close look at the picture to the right. It’s the 1899 Horsey Horseless, considered one of the worst cars of all time (source Time.com). Note [ … ]
Positioning with formulas
by Steve Johnson In marketing, positioning is the process by which marketers try to create an image or identity in the minds of their target market for its product, brand, [ … ]
The New RIM – Relaunching a Former Industry Juggernaut
by Saeed Khan Back in May 2011, I wrote the following post: Addressing Market Shifts or Why RIM is not down and out just yet. As the news of RIM’s [ … ]
Do you really understand the true benefits your product delivers?
By Saeed Khan At the most fundamental level, virtually everything we do is driven by some very fundamental needs: we want to remove what pains us or increase what makes [ … ]