Tweet this: 9 Ways NOT to Present Your Company or Product via Social Media http://wp.me/pXBON-2UW #socmedia #marketing #prodmktg #prodmgmt NOTE: The following is a guest post by Natalie Hunter. If [ … ]
Category: Positioning
The Fine Line Between Strategy and Fantasy
A favourite topic of many entrepreneurs, product managers, marketers and executives is strategy. You hear it all the time. People talking about company strategy, product strategy, marketing strategy, sales strategy [ … ]
How to achieve, lose, regain and maintain Product/Channel fit
by Saeed Khan In my post – Your most important customer is your sales channel – I wrote about the challenges, particularly in multi-product companies, of ensuring your sales channels [ … ]
Your most important customer is your sales channel
by Saeed Khan There’s a lot of talk in product management and product development circles about Customer Development. Customer Development is an iterative process of learning by working closely with [ … ]
Positioning beyond the product: Think relationship
When I say “positioning”, what do you think of? Although tech companies have moved beyond marketing features and functions, many of them still talk mostly about the product. I spend [ … ]
Worth Repeating: Do This or Die!
Given it’s Memorial Day in the US, here’s a small trip down memory lane. I originally posted it a couple of years ago, it’s definitely worth repeating While the manifesto [ … ]
Win/Loss Analysis MUST include wins (success stories don’t count)
BY ALAN ARMSTRONG If you want to improve your win rates in the market, it is important that you study wins, and not just losses. Many well intentioned leaders hear “Win/Loss [ … ]
“We try harder” ain’t enough: How to differentiate based on customer experience
BY ALAN ARMSTRONG In the early 60s, AVIS coined the famous tagline: “We’re only #2 in rental cars, so why go with us? We try harder.” Lately AVIS has re-adopted part [ … ]
Guest Post: If Product Marketing is so Strategic, why do I always get stuck in the weeds?
NOTE: The following is a guest post by Jennifer Doctor. If you want to submit your own guest post, click here for more information. As product marketing professionals, we are [ … ]